Rinse rice under cold water until water runs clear. This gets rid of some starch from the rice so the rice is not too sticky.
In a large sauce pan, add the rice, coconut milk, water, salt and pepper.
Bring to a simmer and cook with the lid partially covering on medium-low heat. Do this until all the liquid is absorbed. Approx 15 mins (sometimes a min or two less).
Immediately after removing from heat, use a fork to fluff the rice. Then stir in the lime zest, lime juice and cilantro. Serve immediately.
Have each individual salt and pepper to taste. ENJOY!